Charlie Sheen has been dropped from an underwear advertising campaign in the US following his arrest for allegedly putting a knife to his wife's throat.
Clothing brand Hanes said it was a "straightforward call" given the "magnitude" of the allegations.
The actor, 44, spent much of Christmas Day in jail after his wife told police he threatened to kill her during a row in the ski resort of Aspen, Colorado.
A decision on whether charges will be filed is not expected before February.
Hanes spokesman Matt Hall said: "It's a pretty standard, straightforward call when somebody who's in your commercials is arrested on suspicion of something of this magnitude.
"And we would suspend the ads, both for the company and, really, for Mr Sheen and his family as well."
Bail release
In the series of TV adverts, Sheen is seen in various settings telling basketball star Michael Jordan about the underwear he is wearing.
"Given the publicity, it makes sense to not air those ads during that time," Mr Hall said.
"We have other commercials," he added. "We have commercials for our socks and so we'll probably push those commercials some more."
On Christmas Day, the actor's wife, Brooke Mueller Sheen, 32, told police the argument started after she said she wanted a divorce.
Arrest papers quote her as saying he held her down on the bed, put a knife to her throat and told her: "You better be in fear. If you tell anybody, I'll kill you."
He was arrested on suspicion of assault, menacing and criminal mischief before he was released on $8,500 (£5,300) bail.
Mr Sheen denies threatening his wife with a knife and told officers they had slapped each other on the arms and he had snapped two pairs of her glasses in front of her.
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